 | Marketing
Our Marketing Department provides comprehensive marketing, advertising, and communications services. We help clients complete project needs analyses, formulate project budgets, and develop market strategies. This department is truly "Next-Gen", with a unique understanding of leveraging technology to connect with customers.
In 2004, we expanded this department with the addition of a market research centre to carry out customer surveys, public opinion polls, focus groups, online surveys, intercept surveys, exit surveys, and a variety of online data collection services. This department also runs the Cape Breton Omnibus Study four times a year, which is a regional subscription-based research instrument used by clients in both the public and private sector. |